One Tribe Magazine

The definitive Style magazine for Mind, Body, Soul & Beyond.

Kenny Ball

Why should you care about branding and logo design?

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Branding allows you to cut through all the fluff and get down to the ‘why’ of your business. The modern-day (savvy) consumer doesn’t just look at the price and quality of a product but the company ethos itself. 

They are looking to buy products and services that have a higher emotional value. In other words, consumers need to be emotionally connected with your brand.

Your logo design should give people reasons to care about your brand, i.e. allow them to become a part of something bigger than themselves. Therefore, come up with a logo design that reflects your company’s personality and projects an emotional picture for your customers to relate to.

So what characteristics should define the perfect logo?

1. Simplicity

The primary reason why your logo design should be kept simple is that it becomes easier for people to recall. Look at international sports brands like Nike (swoosh), Adidas (3 stripes), Under Armour (H), and Timberland (tree of life) as good examples of simple logo marques that work comfortably across various mediums from products to marketing collateral.

2. Shapes

There are so many different shapes you can use in your logo. You can go for edged logos, circular logos, and even logo designs that are triangular in shape! The different shapes also represent different qualities too:

  • Edged shape: stability, firmness, strength, and uprightness.
  • Circular shape: community, relationship, continuity, and endurance.
  • Triangular: continuity, cycle, power, and logic.

Isn’t it interesting how different shapes can have different meanings? Shapes can either be used to confine the logo design or to give the logo a particular form.

3. Colours

Choosing the right colour for your logo is an intricate process and should be dealt with, with utmost care and patience. This is because different colours can project different visual messages, especially on an international stage. And yes, colours can make your logo speak! Here’s some psychology on the meaning of colours.

  • Red: passion, energy, or aggression.
  • Black: presence, authority, or elegance.
  • Blue: reliability, professionalism, identity, or tech.
  • Green: serenity, health, nature, or wealth.

You get the idea. Choose colours that are representative and send the right message to your audience.

4. Typography

Every font has a unique personality and purpose. While working on your logo, it’s important to know which font matches the intended tone of communication. Serif fonts portray tradition and sophistication. Sans serif fonts are modern and neutral. Slab serifs are bold and contemporary. Script fonts are elegant and stylish.

The fonts you use for your logo can evoke different emotions.

  • Serif: Traditional, Sophisticated, Reliable, Timeless, Formal.
  • San Serif: Modern, Clean, Objective, Stability, Universal.
  • Script: Elegant, Classic, Feminine, Decorative, Personal.
  • Slab Serif: Bold, Dominant, Significant.

5. Space

Lastly, we can never stress enough the use of space in your logo design. The blank space, or negative space, or background space can make your logo design come alive and spring into existence. The white space (air) can offer clarity to the logo design and make it visually appealing when used correctly.

Keep Reading!

It doesn’t matter if your business is big or small, you need to have a solid branding strategy developed by a professional. So, what are you waiting for? Get started with a well-designed logo today from One Tribe Digital Media and invest in your future connections!

Truly impactful brands inspire their audiences to action, they leave an impression and wield substantial influence. Creating work like this is our passion, it’s what brought our tribe together.

~ Kennt ball ~
Logo Design from One Tribe Digital Media.

5 reasons why you want to use WordPress for your next website

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WordPress is one of the most powerful content management systems (CMS) you will ever use. What started as a blogging tool has now turned into an easy-to-use and flexible online solution that supports all kinds of website creation. Still, people ask why they should use WordPress and whether it’s good enough for their website requirements. We wanted to put it straight once and for all. So, here are a few reasons why you want to consider WordPress for your website.

1. WordPress software is free to use

WordPress is essentially open-source (free software) that can be downloaded and installed on your personal computer. Although the software is free, you still have to pay for a domain name and proper WordPress hosting. The advantage of open-source code means you are not tied indefinitely to an agencies proprietary software systems. You have the flexibility to move to a new WordPress service provider (agency) at any time with ease.

2. Makes editing and customisation super simple

Don’t sweat it if you lack programming skills. With WordPress, you can start editing your website’s content and add additional functionality with great ease.

3. Best choice for SEO

WordPress websites can be optimized to rank higher on search engines. Since it has high-quality code and produces semantic markup, WordPress establishes a strong SEO foundation for your website. You can make changes to almost every element of your site and make it search engine friendly.

4. Manage your site without a hassle

WordPress as a Content Management System is super user-friendly. Everything you need is there on the WordPress admin dashboard. The built-in updates management system helps you update your plugins and themes and also notifies if there’s a new version of WordPress available for download. Besides that, you can even take regular backups of your site.

5. Comes with top-notch website security

The internet is full of unscrupulous hackers looking to hack websites and steal personal data. Therefore, your business website deserves top-notch security. WordPress delivers on its promise to build a safe and secure platform for running websites. The high level of code encryption in WordPress and complementary plug-ins easily protects it from common threats like brute force attacks and other malicious software.

Keep Reading!

You can use WordPress to start a blog, develop your official business website, create an online store, run a membership site, or even start selling online courses. It makes complete sense to use WordPress as your primary website solution.

A website is at the heart of online branding. It brings every aspect of your business together in one digital space. It helps you manage, distribute and share your vision.

~ Kenneth D Ball ~

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

Let’s Work Together! (Click Here)

6 reasons why your business needs the perfect website in 2021

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1. New strategy for a new normal

The pandemic has made people think twice before they go out and interact with others. And business owners that run physical stores can already feel the heat: lower footfall, lower sales, lower morale. Driving your customers to a website that can provide a similar or even better customer experience makes absolute sense. Don’t let the pandemic destroy you. Build a professional website to improve the customer experience and retention.

2. Websites help save valuable time

Having a professional business website will save you the time spent on answering customers’ general inquiries. You can put all the relevant information on your website so that your customers can easily navigate and understand, leaving you free to focus on other important business operations. Your website will become the ultimate knowledge hub and take care of all those time-consuming generic enquiries.

3. Digital marketing ultimately needs a website

What about promoting your business in your area? Do you think that billboards and shiny store signs will get the job done? People are on the internet looking for your products and services in your area and beyond. You can approach them with targeted online marketing campaigns before your competitors grab a larger slice of the action. You need to build a professional website because your online marketing campaigns will drive people (traffic) to your site or landing page, and the better these are designed, the higher the ROI!

4. Helps leverage organic traffic

Don’t want to spend much on paid digital marketing (Pay Per Click – PPC)? Well, you can always let One Tribe Digital Media design your website and still drive significant traffic to it. How? We do that through Search Engine Optimisation (SEO). When we design any website, we make sure the layout, design elements, and content comply with the latest SEO trends and search algorithms. Consequently, you will start ranking higher just by investing in a professionally designed website!

5. Ultimate branding opportunity

Showcase what your business stands for and make that personal connection with your potential customers. With a website, you can clearly set expectations and establish your expertise in the market. You get enough online real estate on your website, which can reflect your brand values and make your business more relatable for the customers.

6. Build trust and credibility

Websites give businesses a perfect opportunity to stand out in overcrowded markets. You can use a website to develop better relationships with your customers as the site’s design and well-written content reflects your credibility and trustworthiness. Potential customers won’t let their inner critic influence them when they can clearly see how professional you are.

Keep Reading!

There you have it. We have shared what you can achieve with a perfectly designed website in 2021. So, what are you waiting for? Give your business a chance to prosper in these tough times.

A website is at the heart of online branding. It brings every aspect of your business together in one digital space. It helps you manage, distribute and share your vision.

~ Kenny Ball ~

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

Let’s Work Together! (Click Here)

Psychology of website design – 4 crucial factors that matter in 2021

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The digital landscape is very crowded, and the competition between websites fierce. Nothing is more important than standing out and making a long-lasting impression with your target audience.

Simple psychology-based website design principles will go a long way in building a website that puts your visitors first before anything. Creating a website design that resonates with potential customers will build trust and create rapport. This article will introduce the four most crucial web design elements to boost your website conversions.

1. Content

Content is essentially the information that online users are looking for. Therefore, the website should be designed to facilitate quick and easy access to required information. Let’s find out how you should display content on your site.

  • You will have to make complex content formatting decisions to help visitors efficiently find and consume content. The most important of the decisions will be creating a hierarchy for the information, i.e., dividing the content into headings or short statements and subheadings. Use lists to make the content skimmable and easier to grasp.
  • Use images and infographics in the content to make the content more appealing. Images function perfectly when you have to condense a lot of data and information. Come up with high-quality infographics to show off your expertise. Moreover, design the content to showcase your brand personality.
  • Don’t overwhelm the visitors with too much content. Create an appropriate content strategy that doesn’t end up disengaging the audience. In other words, follow the concept of ‘less is more.’ Stay professional and present only the information relevant to the audience. Narrow down the vital information and use your formatting skills to keep the content as condensed as possible. 
2. Color

Colour scheme plays a huge role in enhancing the user experience on a site. Develop a colour scheme that allows your target audience to perceive the website just like you want them to. Here’s how you can create a stunning website colour scheme.

  • Colour psychology allows you to use colours that perfectly associate with the target audience’s online behaviour. If you are looking to dominate globally, you should learn more about your audience and use the information to create a robust colour scheme.
  • Nail your choice of colours with the colour theory. Put the primary, secondary, and tertiary colours in use. Not just that, implement the concept of warm and cool colours.
  • The colour scheme should not get complicated. Keep things simple because an overly complex colour scheme might confuse the eye. Simplicity can help you effortlessly give your site a unified look.
  • Most importantly, the colour scheme should also complement branding. You can go ahead and choose the existing colour palette if your brand already has this specified.
3. Typography

Since text will be one of the primary ways to communicate with the visitors, typography will require special attention. Hence, mastering its fundamentals makes sense. Here are a few points you must remember when finalising typography for your site.

  • The font is capable of controlling how your visitors perceive the content. We suggest you learn what the information wants to convey before choosing the font. For example, if the site is for a high-end law firm, the font should reflect trustworthiness and professionalism.
  • White space is synonymous with order and elegance. It allows an immaculate design composition that makes the content more scannable and less overwhelming. We will discuss more on white space in a moment.
  • Avoid using a mix of typefaces on the site. Why? Too many typefaces give the site an unstructured look and feel that can distract the visitors from the necessary information.
  • Another way to leverage typography is by limiting the text line length. Don’t use long lines of text because it can strain the users’ eyes and break their rhythm.
4. White Space

‘White space’ or ‘negative space’ is the term used to refer to the areas on a site where there’s no content. In other words, there is no element that demands user attention. Here are some of the ways you can implement this crucial website design factor.

  • Micro white space or the space between text, images, and other elements ensures proper separation. The elements look distinct, especially when the micro white space is used consistently. You can also consider it as a border or margin.
  • Macro white space is another aspect that facilitates proper spacing on the site. However, macro white spaces are applied between sections of a page. You can use them to differentiate between blocks of content, sidebars, headers, and footers. Moreover, macro white space allows visitors to learn the website structure quickly. Hence, it also improves navigation.

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

Let’s Work Together! (Click Here)

The impact of graphic design in a modern digital world.

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Graphic design is much more than mixing a few ingredients. It is the practical application of strategic thought, impactful words, and engaging pictures to communicate, guide and persuade an audience to take action — in essence, done right, a recipe for success.

Here are three key points why good graphic design is essential for survival in a modern digital world.
  1. Surviving in a competitive digital world is much more than just uploading a few blogs and writing product descriptions. If you cannot instantly connect and communicate with your audience, you will not get a second chance. But if you want to boost sales and grab attention, you need to consider attractive graphical interpretations that compliment your message and induce instant recall.
  2. Your reputation in the digital world will define your potential earning capacity for years to come. The quickest way to communicate and grab positive attention while being memorable is through good visual design which can demonstrate your professionalism in a few seconds and establish rapport with a target audience.
  3. There are many reasons why you should focus more on laying the foundations for a visual brand strategy before implementing any online content. A strong brand story with exceptional visualisation will separate you from the noise of the competition. For instance, your logo and strapline represent the ethos you have created within the company. A coherent branding will carry this through all media channels, from websites, marketing collateral, signage to relevant social media platforms.

A professional graphic designer has an eye for the smallest detail and attracting attention. They make it easy to enhance any feature or offer, so the customer can immediately feel connected and confident to engage with your sales flow.

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

Let’s Work Together! (Click Here)

Five effective ways Google Ads can help your business grow in 2021.

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PPC (Pay Per Click) advertising comes with many compelling benefits. And believe us, it’s pretty simple to convince a client or your boss to get started with Google Ads. Let’s understand what makes PPC advertising such a lucrative online marketing strategy. Here we have shortlisted five of the best

1. Achieve marketing/business goals quickly

You can track nearly every business and marketing goal through Google Ads and Google Analytics since they facilitate real-time performance data. PPC advertising plays a crucial role in your business and can push the prospects towards the desired outcome at every stage of the sales funnel. The most spectacular part of Google Ads and Google Analytics is that they can be set it up quickly to get the most out of your marketing budget.

2. Measurable and trackable marketing strategy

Marketers and business owners can easily track PPC performance. PPC advertising run through Google Ads can be analysed and optimised with the help of high-level performance details from Google Analytics. You can study the impressions, clicks, conversions, and other selected performance metrics. The data generated is reliable and provides a clear picture of where your campaigns are headed. It also allows a proper allocation of the marketing budget.

3. Extensive targeting opportunities

PPC advertising can be run focusing on a specific audience demographic, geography and behaviour. This helps to maximize your reach and impressions for a particular audience group. You can reach both people who aren’t in your audience and people who know your brand well. Google Ads allows improving marketing ROI (Return On Investment) by allowing marketers to test different targeting groups and methodologies.

4. Easily integrates with other marketing channels

PPC and SEO can work together to realise marketing goals faster than ever for content marketing. Google Ads can boost traffic to the content brands produce every day. It boosts the ROI of digital marketing, and the performance data produced through Google Ads and Google Analytics can be used to improve generic SEO campaigns. Not just that, it even facilitates extremely profitable remarketing strategies.

5. Gives complete control over campaign

You will have the ultimate control over the campaign settings, which improves your chances of reaching the potential audience. From choosing the keywords to ad placement to specifying the target audience to how restrictive you want the campaign to be, Google Ads give you ample opportunities to gain complete control over the ads. You can even stop or pause the campaign whenever you want. Marketers have the flexibility to make quick edits and optimise on the fly. Moreover, the data produced for each campaign further improves your grip on the marketing channel.

Keep Reading!

Google Ads is a time-tested, reliable, and immensely profitable online marketing channel that you should not miss. Millions of B2B and B2C companies have generated quick and quality results from PPC advertising, and it’s time you join the party. Need help with your Google Ads campaign? One Tribe Digital Media’s marketing experts are here for you! Connect with our Google Ads specialist and get the ball rolling.

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

~ David Ogilvy ~
Professional Copywriting from One Tribe Digital Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation. You can check out other informative posts too!

  • Website Design
  • Branding & Logo Design
  • SEO & SEM

Give your business the ‘One Tribe Media’ advantage and watch ROI soar in 2021. We are a group of data-oriented digital marketing experts that know just what your business needs. So, connect with our friendly professionals now and become a part of our tribe, your tribe, one tribe.

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