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Kenny Ball

Five powerful benefits of professional copywriting in digital marketing.

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Copywriting isn’t just the art of stringing words together to help a webpage or ad make sense. It is also the art of tapping into the audience’s emotions and driving them to take specific actions. Digital marketing campaigns will fail to deliver without a copywriter that can write professional, audience-centric, and converting content. That’s right; your business needs copywriting to sustain itself in a fiercely competitive global market. Here are the top benefits of copywriting in digital marketing.

1. Helps build a better brand image

Copywriting is a tool you can use to bring out the personality of your brand. You can make your brand stand out from the competition, establish an emotional bond with the audience, and in the process, enhance your company’s image. It allows you to present your brand in a favourable light and what you truly stand for. Hiring a professional copywriter is, therefore, a decision that you will never regret.

2. Ensures value-driven content marketing

Content marketing is heavily dependent on copywriting. Creating high-quality content that gets the readers engaged and makes the most of that first impression should be a priority for all marketers. And professional copywriters understand that. They create in-depth content that answers all major queries of the target audience and further add compelling call-to-action to drive the readers towards the desired action.

3. Boosts SEO for your site

Quality content can improve your search rankings as it is a crucial factor Google algorithms consider while indexing web pages. Most websites that rank on top for any keyword tend to have original and in-depth content that generates maximum value for the readers. But that’s not all. Unique and informative content should also be optimized with better keyword placements, internal and external linking, and multimedia content.

4. Improves user experience

Highly skilled copywriters know what the audience wants. They can write content for any niche and ensure personalisation for higher audience retention. Creating relatable and informative content that is personalised for a particular audience can significantly impact your marketing campaigns. Brands can form an emotional bond with the audience if they can answer their concerns with high-quality content. If the content strikes a chord with the audience, it will help instil trust in your brand.

5. Significantly increase conversions

Lastly, copywriting helps achieve your marketing and business goals. It persuades the readers to act on the CTA’s (Call To Actions) and convert them into your sales funnel. A powerful combination of appealing headlines, value-driven copy, enticing offers, social proofs, and CTAs can turn any ordinary content marketing campaign into a high-performance and result-oriented campaign.

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There you have it. It’s not wrong to say that copywriting is an integral part of any digital marketing strategy. Think of it as an investment that will keep on paying dividends over the years. Looking for professional copywriters for your brand? One Tribe Digital Media can help. Just connect with us, and we’ll show how our talented copywriters can help your business grow.

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

~ David Ogilvy ~
Professional Copywriting from One Tribe Digital Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation. You can check out other informative posts too!

  • Website Design
  • Branding & Logo Design
  • SEO & SEM

Give your business the ‘One Tribe Media’ advantage and watch ROI soar in 2021. We are a group of data-oriented digital marketing experts that know just what your business needs. So, connect with our friendly professionals now and become a part of our tribe, your tribe, one tribe.

Let’s Connect…

Power of Marketing: 6 reasons why you cannot ignore digital marketing.

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1. Narrow down your audience.

Your product or service isn’t for everyone. It just can’t be. Therefore, you have to find the right audience interested in purchasing your product or service. Digital marketing allows you to narrow your market down to the exact geolocation and demographic that will want to use your product or require your services. This control ultimately boosts your marketing efficiency and makes it easier to manage your marketing budget efficiently.

2. Be where your audience is.

With digital marketing, you can take your product where your target audience is. Marketers today are equipped with tools and tactics to find out where a particular group of people spend most of their time. Once you find out where your products or services can get maximum exposure, you can go all out with high-performance digital marketing strategies. ensuring you are delivering the right message, to the right audience, in the right way, at the right time.

3. Boost revenue generation.

Once you harness digital marketing power and get the above two points right, it becomes easier for you to generate more revenue to sustain your business model. Your target audience will know you exist, and the right people, with the right intent, will enter your online space and purchase the products or services offered. Better the digital marketing campaign, better will be your revenue figures.

4. Turn business into a brand.

Digital marketing can help your business gain the status of a brand that people want to be associated with. This helps your business in two important ways. First, it allows people to generate a good impression of your brand. Second, strong marketing will bring quality employees to your organisation and bolster it for future success. It’s a double-edged sword that you really want to use and make deep cuts into the market.

5. Smart marketing sells anything.

You don’t necessarily need to build a revolutionary product or service to make a dent in your market. We have seen brands that have mediocre products and service but are generating tremendous revenue for their business. Powerful marketing strategies can sell anything. So, don’t worry if your product is generic with lots of competition. Market it well and sales will start pouring in.

6. Turn prospects into loyal customers.

Lastly, highly targeted digital marketing campaigns can turn your audience into loyal customers. Your fan following will increase, and so will the buzz around your products. It will become easier to turn customers into brand advocates that will further help your brand leverage the power of ‘word-of-mouth marketing.

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Marketing cannot be ignored in the fiercely competitive environment that we are in. Businesses need to find the right audience and spread the word out to help their products and services gain exposure. In short, digital marketing is ‘the power’ you need to succeed in post-pandemic 2021. So, what’s stopping you from creating a marketing budget?

Digital Marketing

One Tribe Media are a Glasgow based digital marketing agency with an international client base.

A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

~ Seth Godin ~

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

  • Marketing
  • Branding
  • SEO

Six powerful reasons to invest more money in print in a growing digital age.

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Do you want to make your brand stand out? Then invest in print media in 2021. Check out the top six reasons why you must market using print even in the digital age.

Print is thriving. Indeed, the advancement in technology has helped digital media and marketing take over the world. But, print never aged or lost its charm. Today, print has made its way back into the business – providing brands with an entirely new way to be creative and unique with their advertising. So, why should you invest in print in the digital age? Let’s find out!

1. Print instills trust and credibility

Nothing instils more trust than well-designed print marketing collateral. 

Consumer trust advertising statistics show that print is the most trusted form of marketing that exists.

Print is a marketing medium that people cannot and will not ignore. 

When you post an ad in a reputable magazine or place your poster on a billboard with maximum exposure, you automatically improve your reputation with your local audience.

Since the time and effort required to produce print marketing collateral is significantly higher than that to create digital ads, it naturally reflects more credibility.

2. Requires less cognitive efforts to read

Did you know that it requires 21 per cent less cognitive effort to consume print content than digital content? 

Since print media requires less effort to register the information, the recall value of your print collateral shoots through the roof. 

Print media is also known to drive the audience emotionally and motivate them to take action. 

Not just that, printing collateral is also easy on the eye and allows making the most of the ever-decreasing attention span of the audience. 

Therefore, the neurological impacts of print make it a perfect advertising medium, even in this digital age.

3. Effective in advertising locally

If you are running a local business, you must never ignore the power of print marketing. 

Print enhances the communication between local brands and audiences as flyers and brochures distributed on the street land in the hands of the local people.

Not just that, if you place the print ads at the right spots in and around your city, chances are more and more of your local audience will see them. 

Eventually, you will receive a high footfall of relevant potential customers and increase your revenue.

4. Provides exclusivity and lasts forever

Most digital advertisements are intrusive. 

Their in-your-face marketing campaigns often offer a poor customer experience. No surprise only 20% of internet users click on a banner ad.

Print, on the other hand, requires the audience to hold the marketing collateral. In other words, the interaction is guaranteed. 

You can often find marketing flyers and brochures lying around the desks in an office and center tables at home.

Thus, print media can remind the audience of your existence time and time again. The best thing? The impressions only cost you once!

5. Choose from various print formats

The print has a wealth of variation on offer. From full-page ads to magazine inserts to flyers to advertorials, you cannot find a marketing medium as diverse as print. 

Brands can conduct market research and figure out which type of print advertising their audience prefers. 

Once that is accomplished, they can go ahead and choose the print format that suits their message and imagery.

6. Ensures eco-friendly advertising

Lastly, print marketing collaterals take the greener route and significantly reduce the impact your brand has on the environment.

Modern-day print technology is sustainable in nature and uses materials that are cheaper to produce. 

However, modern sustainable print solutions do not compromise the quality of print marketing collateral.

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So, what are you waiting for? Now that you know how print media is helping businesses make a long-lasting impact on their audience, it’s time you make the most of this powerful opportunity. And hey, we can help you do that! With the print-perfect marketing collaterals at One Tribe Media, you can capitalize on the effectiveness of tangible assets and make your brand stand out. Want to get started? Connect with our friendly One Tribe Media professionals today and they will help you make better decisions in no time!

Print is physical, tangible and enables brands to communicate the value they place on their relationship with their clients. Beautifully engineered printed marketing collateral can convey this better than an email ever could.

~ Kenny Ball ~

Five insanely good SEO benefits that will help grow your business.

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Do you know what SEO can do to your website? Wonder how it increases your business ROI? This post will answer your questions so keep on reading!

Wondering whether or not you should invest in SEO? Here’s your answer in two words – Invest Heavily. Search Engine Optimisation (SEO) is almost like building your house brick by brick. The strategies and the tactics help you keep your online real estate, (your website) super-strong from the foundations up. Here are the five benefits proper SEO tactics will bring to your business in 2021.

  1. SEO helps more people find you online

Once you lay a solid foundation for your website, it becomes easier to direct internet users to your site. When you post high-quality and resourceful content on your site and optimise it for relevant keywords, you will observe a significant boost in traffic through organic search. Not just that, SEO even helps with traffic acquisition as it successfully contributes to direct traffic, improves content marketing, and benefits your paid strategy.

  1. SEO improves your conversion rate

Search engine optimization can help your business improve its conversion rate since a well-optimized business website will often generate high-quality traffic. Since SEO helps reach your target audience when searching for the products and services you have to offer, the strategy proves to be super successful in boosting your ROI.

  1. SEO improves the user experience for visitors

Search engine optimization, as the name suggests, helps optimize your online presence. When it comes to your business website, SEO can significantly improve user experience since it involves the following:

  • Load time optimization

SEO helps lower the amount Google takes to crawl your website and helps your site get indexed quickly. Moreover, it loads quickly on your visitor’s device, delivering a speedy experience.

  • Readability optimization

SEO ensures proper readability of the content so that visitors don’t have a hard time accessing content on your site. This is made possible when you optimize the site’s JavaScript for multi-device functionality.

  • Internal linking optimization

When you optimize the internal linking on your site, it makes it easier for Google and your visitors to access relevant pages and content. 

  • Mobile-first optimization

Since more than 50 percent of web searches are done on mobile devices, it makes sense to optimize your site for mobile users. SEO helps to keep your website mobile responsive.

These SEO optimizations make your website function more efficiently on different layers and further improve your business ROI.

  1. SEO is a data-driven marketing strategy

SEO isn’t guesswork. It involves consistent testing and analysis to help your site perform at its peak. Different elements on your site or landing page can be tested and improves, which makes SEO all the more effective. With the help of Google Analytics, you can track the results of changes you bring to your site and further make data-backed decisions to achieve a higher ROI. 

  1. SEO guarantees long-term success

SEO isn’t a short-term online marketing strategy. Neither it is fueled by a high marketing budget. All you need to do is stay well-acquainted with the latest changes Google and other search engines bring to their search algorithms and make changes accordingly. Since the algorithms don’t change frequently, optimizing the site for SEO will deliver long-term success.

Keep Reading!

SEO is a must-have online marketing strategy no matter how much you are dependent on paid marketing. After all, it makes your website work like a well-oiled machine. This is all the more important since it acts as a hub for all your marketing campaigns! Don’t procrastinate on SEO, optimize now!

 

Truly impactful brands inspire their audiences to action, they leave an impression and wield substantial influence. Creating work like this is our passion, it’s what brought our tribe together.

~ Kenneth D Ball ~
Search Engine Optimisation (SEO) with One Tribe Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

  • Website Design
  • Branding & Logo Design
  • SEO & SEM

Give your business the ‘One Tribe Media’ advantage and watch ROI soar in 2021. We are a group of data-oriented digital marketing experts that know just what your business needs. So, connect with our friendly professionals now and become a part of our tribe, your tribe, one tribe.

Let’s Connect…