Why should you care about branding and logo design?
Branding allows you to cut through all the fluff and get down to the ‘why’ of your business. The modern-day (savvy) consumer doesn’t just look at the price and quality of a product but the company ethos itself. They are looking to buy products and services that have a higher emotional value. In other words, consumers need to be emotionally connected with…
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5 reasons why you want to use WordPress for your next website
WordPress is one of the most powerful content management systems (CMS) you will ever use. What started as a blogging tool has now turned into an easy-to-use and flexible online solution that supports all kinds of website creation. Still, people ask why they should use WordPress and whether it’s good enough for their website requirements. We wanted to put it…
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6 reasons why your business needs the perfect website in 2021
1. New strategy for a new normal The pandemic has made people think twice before they go out and interact with others. And business owners that run physical stores can already feel the heat: lower footfall, lower sales, lower morale. Driving your customers to a website that can provide a similar or even better customer experience makes absolute sense. Don’t…
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Psychology of website design – 4 crucial factors that matter in 2021
The digital landscape is very crowded, and the competition between websites fierce. Nothing is more important than standing out and making a long-lasting impression with your target audience. Simple psychology-based website design principles will go a long way in building a website that puts your visitors first before anything. Creating a website design that resonates with potential customers will build…
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The impact of graphic design in a modern digital world.
Graphic design is much more than mixing a few ingredients. It is the practical application of strategic thought, impactful words, and engaging pictures to communicate, guide and persuade an audience to take action — in essence, done right, a recipe for success. Here are three key points why good graphic design is essential for survival in a modern digital world.…
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Five effective ways Google Ads can help your business grow in 2021.
PPC (Pay Per Click) advertising comes with many compelling benefits. And believe us, it’s pretty simple to convince a client or your boss to get started with Google Ads. Let’s understand what makes PPC advertising such a lucrative online marketing strategy. Here we have shortlisted five of the best 1. Achieve marketing/business goals quickly You can track nearly every business…
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Five powerful benefits of professional copywriting in digital marketing.
Copywriting isn’t just the art of stringing words together to help a webpage or ad make sense. It is also the art of tapping into the audience’s emotions and driving them to take specific actions. Digital marketing campaigns will fail to deliver without a copywriter that can write professional, audience-centric, and converting content. That’s right; your business needs copywriting to…
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Power of Marketing: 6 reasons why you cannot ignore digital marketing.
1. Narrow down your audience. Your product or service isn’t for everyone. It just can’t be. Therefore, you have to find the right audience interested in purchasing your product or service. Digital marketing allows you to narrow your market down to the exact geolocation and demographic that will want to use your product or require your services. This control ultimately…
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Six powerful reasons to invest more money in print in a growing digital age.
Do you want to make your brand stand out? Then invest in print media in 2021. Check out the top six reasons why you must market using print even in the digital age. Print is thriving. Indeed, the advancement in technology has helped digital media and marketing take over the world. But, print never aged or lost its charm. Today,…
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Five insanely good SEO benefits that will help grow your business.
Do you know what SEO can do to your website? Wonder how it increases your business ROI? This post will answer your questions so keep on reading! Wondering whether or not you should invest in SEO? Here’s your answer in two words – Invest Heavily. Search Engine Optimisation (SEO) is almost like building your house brick by brick. The strategies…
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