Graphic Design

Branding allows you to cut through all the fluff and get down to the ‘why’ of your business. The modern-day (savvy) consumer doesn’t just look at the price and quality of a product but the company ethos itself.

They are looking to buy products and services that have a higher emotional value. In other words, consumers need to be emotionally connected with your brand.

Your logo design should give people reasons to care about your brand, i.e. allow them to become a part of something bigger than themselves. Therefore, come up with a logo design that reflects your company’s personality and projects an emotional picture for your customers to relate to.

So what characteristics should define the perfect logo?

1. Simplicity

The primary reason why your logo design should be kept simple is that it becomes easier for people to recall. Look at international sports brands like Nike (swoosh), Adidas (3 stripes), Under Armour (H), and Timberland (tree of life) as good examples of simple logo marques that work comfortably across various mediums from products to marketing collateral.

2. Shapes

There are so many different shapes you can use in your logo. You can go for edged logos, circular logos, and even logo designs that are triangular in shape! The different shapes also represent different qualities too:

Edged shape: stability, firmness, strength, and uprightness.
Circular shape: community, relationship, continuity, and endurance.
Triangular: continuity, cycle, power, and logic.

Isn’t it interesting how different shapes can have different meanings? Shapes can either be used to confine the logo design or to give the logo a particular form.

3. Colours

Choosing the right colour for your logo is an intricate process and should be dealt with, with utmost care and patience. This is because different colours can project different visual messages, especially on an international stage. And yes, colours can make your logo speak! Here’s some psychology on the meaning of colours.

Red: passion, energy, or aggression.
Black: presence, authority, or elegance.
Blue: reliability, professionalism, identity, or tech.
Green: serenity, health, nature, or wealth.

You get the idea. Choose colours that are representative and send the right message to your audience.

4. Typography

Every font has a unique personality and purpose. While working on your logo, it’s important to know which font matches the intended tone of communication. Serif fonts portray tradition and sophistication. Sans serif fonts are modern and neutral. Slab serifs are bold and contemporary. Script fonts are elegant and stylish.

The fonts you use for your logo can evoke different emotions.

Serif: Traditional, Sophisticated, Reliable, Timeless, Formal.
San Serif: Modern, Clean, Objective, Stability, Universal.
Script: Elegant, Classic, Feminine, Decorative, Personal.
Slab Serif: Bold, Dominant, Significant.

5. Space

Lastly, we can never stress enough the use of space in your logo design. The blank space, or negative space, or background space can make your logo design come alive and spring into existence. The white space (air) can offer clarity to the logo design and make it visually appealing when used correctly.

Keep Reading!

It doesn’t matter if your business is big or small, you need to have a solid branding strategy developed by a professional. So, what are you waiting for? Get started with a well-designed logo today from One Tribe Digital Media and invest in your future connections!

Truly impactful brands inspire their audiences to action, they leave an impression and wield substantial influence. Creating work like this is our passion, it’s what brought our tribe together.
~ Kennt ball ~

Logo Design from One Tribe Digital Media.

Graphic design is much more than mixing a few ingredients. It is the practical application of strategic thought, impactful words, and engaging pictures to communicate, guide and persuade an audience to take action — in essence, done right, a recipe for success.

Here are three key points why good graphic design is essential for survival in a modern digital world.

Surviving in a competitive digital world is much more than just uploading a few blogs and writing product descriptions. If you cannot instantly connect and communicate with your audience, you will not get a second chance. But if you want to boost sales and grab attention, you need to consider attractive graphical interpretations that compliment your message and induce instant recall.
Your reputation in the digital world will define your potential earning capacity for years to come. The quickest way to communicate and grab positive attention while being memorable is through good visual design which can demonstrate your professionalism in a few seconds and establish rapport with a target audience.
There are many reasons why you should focus more on laying the foundations for a visual brand strategy before implementing any online content. A strong brand story with exceptional visualisation will separate you from the noise of the competition. For instance, your logo and strapline represent the ethos you have created within the company. A coherent branding will carry this through all media channels, from websites, marketing collateral, signage to relevant social media platforms.

A professional graphic designer has an eye for the smallest detail and attracting attention. They make it easy to enhance any feature or offer, so the customer can immediately feel connected and confident to engage with your sales flow.

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

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Why should you care about branding and logo design?