Do you want to make your brand stand out? Then invest in print media in 2021. Check out the top six reasons why you must market using print even in the digital age.
Print is thriving. Indeed, the advancement in technology has helped digital media and marketing take over the world. But, print never aged or lost its charm. Today, print has made its way back into the business – providing brands with an entirely new way to be creative and unique with their advertising. So, why should you invest in print in the digital age? Let’s find out!
1. Print instills trust and credibility
Nothing instils more trust than well-designed print marketing collateral.
Consumer trust advertising statistics show that print is the most trusted form of marketing that exists.
Print is a marketing medium that people cannot and will not ignore.
When you post an ad in a reputable magazine or place your poster on a billboard with maximum exposure, you automatically improve your reputation with your local audience.
Since the time and effort required to produce print marketing collateral is significantly higher than that to create digital ads, it naturally reflects more credibility.
2. Requires less cognitive efforts to read
Did you know that it requires 21 per cent less cognitive effort to consume print content than digital content?
Since print media requires less effort to register the information, the recall value of your print collateral shoots through the roof.
Print media is also known to drive the audience emotionally and motivate them to take action.
Not just that, printing collateral is also easy on the eye and allows making the most of the ever-decreasing attention span of the audience.
Therefore, the neurological impacts of print make it a perfect advertising medium, even in this digital age.
3. Effective in advertising locally
If you are running a local business, you must never ignore the power of print marketing.
Print enhances the communication between local brands and audiences as flyers and brochures distributed on the street land in the hands of the local people.
Not just that, if you place the print ads at the right spots in and around your city, chances are more and more of your local audience will see them.
Eventually, you will receive a high footfall of relevant potential customers and increase your revenue.
4. Provides exclusivity and lasts forever
Most digital advertisements are intrusive.
Their in-your-face marketing campaigns often offer a poor customer experience. No surprise only 20% of internet users click on a banner ad.
Print, on the other hand, requires the audience to hold the marketing collateral. In other words, the interaction is guaranteed.
You can often find marketing flyers and brochures lying around the desks in an office and center tables at home.
Thus, print media can remind the audience of your existence time and time again. The best thing? The impressions only cost you once!
5. Choose from various print formats
The print has a wealth of variation on offer. From full-page ads to magazine inserts to flyers to advertorials, you cannot find a marketing medium as diverse as print.
Brands can conduct market research and figure out which type of print advertising their audience prefers.
Once that is accomplished, they can go ahead and choose the print format that suits their message and imagery.
6. Ensures eco-friendly advertising
Lastly, print marketing collaterals take the greener route and significantly reduce the impact your brand has on the environment.
Modern-day print technology is sustainable in nature and uses materials that are cheaper to produce.
However, modern sustainable print solutions do not compromise the quality of print marketing collateral.
Keep Reading!
So, what are you waiting for? Now that you know how print media is helping businesses make a long-lasting impact on their audience, it’s time you make the most of this powerful opportunity. And hey, we can help you do that! With the print-perfect marketing collaterals at One Tribe Media, you can capitalize on the effectiveness of tangible assets and make your brand stand out. Want to get started? Connect with our friendly One Tribe Media professionals today and they will help you make better decisions in no time!
Print is physical, tangible and enables brands to communicate the value they place on their relationship with their clients. Beautifully engineered printed marketing collateral can convey this better than an email ever could.
~ Kenny Ball ~