PPC (Pay Per Click) advertising comes with many compelling benefits. And believe us, it’s pretty simple to convince a client or your boss to get started with Google Ads. Let’s understand what makes PPC advertising such a lucrative online marketing strategy. Here we have shortlisted five of the best
1. Achieve marketing/business goals quickly
You can track nearly every business and marketing goal through Google Ads and Google Analytics since they facilitate real-time performance data. PPC advertising plays a crucial role in your business and can push the prospects towards the desired outcome at every stage of the sales funnel. The most spectacular part of Google Ads and Google Analytics is that they can be set it up quickly to get the most out of your marketing budget.
2. Measurable and trackable marketing strategy
Marketers and business owners can easily track PPC performance. PPC advertising run through Google Ads can be analysed and optimised with the help of high-level performance details from Google Analytics. You can study the impressions, clicks, conversions, and other selected performance metrics. The data generated is reliable and provides a clear picture of where your campaigns are headed. It also allows a proper allocation of the marketing budget.
3. Extensive targeting opportunities
PPC advertising can be run focusing on a specific audience demographic, geography and behaviour. This helps to maximize your reach and impressions for a particular audience group. You can reach both people who aren’t in your audience and people who know your brand well. Google Ads allows improving marketing ROI (Return On Investment) by allowing marketers to test different targeting groups and methodologies.
4. Easily integrates with other marketing channels
PPC and SEO can work together to realise marketing goals faster than ever for content marketing. Google Ads can boost traffic to the content brands produce every day. It boosts the ROI of digital marketing, and the performance data produced through Google Ads and Google Analytics can be used to improve generic SEO campaigns. Not just that, it even facilitates extremely profitable remarketing strategies.
5. Gives complete control over campaign
You will have the ultimate control over the campaign settings, which improves your chances of reaching the potential audience. From choosing the keywords to ad placement to specifying the target audience to how restrictive you want the campaign to be, Google Ads give you ample opportunities to gain complete control over the ads. You can even stop or pause the campaign whenever you want. Marketers have the flexibility to make quick edits and optimise on the fly. Moreover, the data produced for each campaign further improves your grip on the marketing channel.
Google Ads is a time-tested, reliable, and immensely profitable online marketing channel that you should not miss. Millions of B2B and B2C companies have generated quick and quality results from PPC advertising, and it’s time you join the party. Need help with your Google Ads campaign? One Tribe Digital Media’s marketing experts are here for you! Connect with our Google Ads specialist and get the ball rolling.
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