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Digital Marketing

Five effective ways Google Ads can help your business grow in 2021.

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PPC (Pay Per Click) advertising comes with many compelling benefits. And believe us, it’s pretty simple to convince a client or your boss to get started with Google Ads. Let’s understand what makes PPC advertising such a lucrative online marketing strategy. Here we have shortlisted five of the best

1. Achieve marketing/business goals quickly

You can track nearly every business and marketing goal through Google Ads and Google Analytics since they facilitate real-time performance data. PPC advertising plays a crucial role in your business and can push the prospects towards the desired outcome at every stage of the sales funnel. The most spectacular part of Google Ads and Google Analytics is that they can be set it up quickly to get the most out of your marketing budget.

2. Measurable and trackable marketing strategy

Marketers and business owners can easily track PPC performance. PPC advertising run through Google Ads can be analysed and optimised with the help of high-level performance details from Google Analytics. You can study the impressions, clicks, conversions, and other selected performance metrics. The data generated is reliable and provides a clear picture of where your campaigns are headed. It also allows a proper allocation of the marketing budget.

3. Extensive targeting opportunities

PPC advertising can be run focusing on a specific audience demographic, geography and behaviour. This helps to maximize your reach and impressions for a particular audience group. You can reach both people who aren’t in your audience and people who know your brand well. Google Ads allows improving marketing ROI (Return On Investment) by allowing marketers to test different targeting groups and methodologies.

4. Easily integrates with other marketing channels

PPC and SEO can work together to realise marketing goals faster than ever for content marketing. Google Ads can boost traffic to the content brands produce every day. It boosts the ROI of digital marketing, and the performance data produced through Google Ads and Google Analytics can be used to improve generic SEO campaigns. Not just that, it even facilitates extremely profitable remarketing strategies.

5. Gives complete control over campaign

You will have the ultimate control over the campaign settings, which improves your chances of reaching the potential audience. From choosing the keywords to ad placement to specifying the target audience to how restrictive you want the campaign to be, Google Ads give you ample opportunities to gain complete control over the ads. You can even stop or pause the campaign whenever you want. Marketers have the flexibility to make quick edits and optimise on the fly. Moreover, the data produced for each campaign further improves your grip on the marketing channel.

Keep Reading!

Google Ads is a time-tested, reliable, and immensely profitable online marketing channel that you should not miss. Millions of B2B and B2C companies have generated quick and quality results from PPC advertising, and it’s time you join the party. Need help with your Google Ads campaign? One Tribe Digital Media’s marketing experts are here for you! Connect with our Google Ads specialist and get the ball rolling.

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

~ David Ogilvy ~
Professional Copywriting from One Tribe Digital Media

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Digital Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation. You can check out other informative posts too!

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Power of Marketing: 6 reasons why you cannot ignore digital marketing.

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1. Narrow down your audience.

Your product or service isn’t for everyone. It just can’t be. Therefore, you have to find the right audience interested in purchasing your product or service. Digital marketing allows you to narrow your market down to the exact geolocation and demographic that will want to use your product or require your services. This control ultimately boosts your marketing efficiency and makes it easier to manage your marketing budget efficiently.

2. Be where your audience is.

With digital marketing, you can take your product where your target audience is. Marketers today are equipped with tools and tactics to find out where a particular group of people spend most of their time. Once you find out where your products or services can get maximum exposure, you can go all out with high-performance digital marketing strategies. ensuring you are delivering the right message, to the right audience, in the right way, at the right time.

3. Boost revenue generation.

Once you harness digital marketing power and get the above two points right, it becomes easier for you to generate more revenue to sustain your business model. Your target audience will know you exist, and the right people, with the right intent, will enter your online space and purchase the products or services offered. Better the digital marketing campaign, better will be your revenue figures.

4. Turn business into a brand.

Digital marketing can help your business gain the status of a brand that people want to be associated with. This helps your business in two important ways. First, it allows people to generate a good impression of your brand. Second, strong marketing will bring quality employees to your organisation and bolster it for future success. It’s a double-edged sword that you really want to use and make deep cuts into the market.

5. Smart marketing sells anything.

You don’t necessarily need to build a revolutionary product or service to make a dent in your market. We have seen brands that have mediocre products and service but are generating tremendous revenue for their business. Powerful marketing strategies can sell anything. So, don’t worry if your product is generic with lots of competition. Market it well and sales will start pouring in.

6. Turn prospects into loyal customers.

Lastly, highly targeted digital marketing campaigns can turn your audience into loyal customers. Your fan following will increase, and so will the buzz around your products. It will become easier to turn customers into brand advocates that will further help your brand leverage the power of ‘word-of-mouth marketing.

Keep Reading!

Marketing cannot be ignored in the fiercely competitive environment that we are in. Businesses need to find the right audience and spread the word out to help their products and services gain exposure. In short, digital marketing is ‘the power’ you need to succeed in post-pandemic 2021. So, what’s stopping you from creating a marketing budget?

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One Tribe Media are a Glasgow based digital marketing agency with an international client base.

A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

~ Seth Godin ~

You control the narrative in your life, so become the storyteller of your own destiny. One Tribe Media merge imagination and technology to allow you to tell that story and grow your tribe in an age of digital transformation.

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