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The digital landscape is very crowded, and the competition between websites fierce. Nothing is more important than standing out and making a long-lasting impression with your target audience.

Simple psychology-based website design principles will go a long way in building a website that puts your visitors first before anything. Creating a website design that resonates with potential customers will build trust and create rapport. This article will introduce the four most crucial web design elements to boost your website conversions.

1. Content

Content is essentially the information that online users are looking for. Therefore, the website should be designed to facilitate quick and easy access to required information. Let’s find out how you should display content on your site.

• You will have to make complex content formatting decisions to help visitors efficiently find and consume content. The most important of the decisions will be creating a hierarchy for the information, i.e., dividing the content into headings or short statements and subheadings. Use lists to make the content skimmable and easier to grasp.

• Use images and infographics in the content to make the content more appealing. Images function perfectly when you have to condense a lot of data and information. Come up with high-quality infographics to show off your expertise. Moreover, design the content to showcase your brand personality.

• Don’t overwhelm the visitors with too much content. Create an appropriate content strategy that doesn’t end up disengaging the audience. In other words, follow the concept of ‘less is more.’ Stay professional and present only the information relevant to the audience. Narrow down the vital information and use your formatting skills to keep the content as condensed as possible. 

2. Color

Colour scheme plays a huge role in enhancing the user experience on a site. Develop a colour scheme that allows your target audience to perceive the website just like you want them to. Here’s how you can create a stunning website colour scheme.

• Colour psychology allows you to use colours that perfectly associate with the target audience’s online behaviour. If you are looking to dominate globally, you should learn more about your audience and use the information to create a robust colour scheme.

• Nail your choice of colours with the colour theory. Put the primary, secondary, and tertiary colours in use. Not just that, implement the concept of warm and cool colours.

• The colour scheme should not get complicated. Keep things simple because an overly complex colour scheme might confuse the eye. Simplicity can help you effortlessly give your site a unified look.

• Most importantly, the colour scheme should also complement branding. You can go ahead and choose the existing colour palette if your brand already has this specified.

3. Typography

Since text will be one of the primary ways to communicate with the visitors, typography will require special attention. Hence, mastering its fundamentals makes sense. Here are a few points you must remember when finalising typography for your site.

• The font is capable of controlling how your visitors perceive the content. We suggest you learn what the information wants to convey before choosing the font. For example, if the site is for a high-end law firm, the font should reflect trustworthiness and professionalism.

• White space is synonymous with order and elegance. It allows an immaculate design composition that makes the content more scannable and less overwhelming. We will discuss more on white space in a moment.

• Avoid using a mix of typefaces on the site. Why? Too many typefaces give the site an unstructured look and feel that can distract the visitors from the necessary information.

• Another way to leverage typography is by limiting the text line length. Don’t use long lines of text because it can strain the users’ eyes and break their rhythm.

4. White Space

‘White space’ or ‘negative space’ is the term used to refer to the areas on a site where there’s no content. In other words, there is no element that demands user attention. Here are some of the ways you can implement this crucial website design factor.

• Micro white space or the space between text, images, and other elements ensures proper separation. The elements look distinct, especially when the micro white space is used consistently. You can also consider it as a border or margin.

• Macro white space is another aspect that facilitates proper spacing on the site. However, macro white spaces are applied between sections of a page. You can use them to differentiate between blocks of content, sidebars, headers, and footers. Moreover, macro white space allows visitors to learn the website structure quickly. Hence, it also improves navigation.

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